Business cards are still important marketing tools, particularly if you operate a small business. They're tiny enough to cart around and give out to people you meet at networking events. A business card's size also makes it easy for prospects and clients to tuck it into their wallet, desk drawer, or other places so they can locate it - and your company - when they need it.
That's why it's crucial to design a business card that will make you appear professional, increase customer confidence, and set your small business apart from the competition. But, before you go around handing out business cards to anyone you meet, think about what makes a good business card. How can you make it stand out and, as a result, attract more customers?
The answer is to think about what you're going to do and how you're going to show it.
I have compiled a list of 10 important tips for designing a business card that best reflects you and your company!
Are you ready to begin? This is how you make a business card:
Choose a prototype that represents the personality of your business.
Choose the appropriate typeface.
Choose a size and form that you like.
Organize the knowledge you have.
Consider the term "dual-purpose."
Make the most of your logo.
Allow for some breathing space.
Anything unique should be included.
Have a call to action in your message.
What's your Industry?
A subdued card is typically the best form of business card for financial services, physicians, lawyers, and other “coat and tie” occupations. However, this is not the case for all.
If you work in the creative industry, a business card that showcases your design skills acts as both an advertisement and a small portfolio of your work. Consider putting a picture of yourself on your card if you are your company or if prospects are more likely to recall your face than your company name.
The first law of innovation is that less is always better. On your card, be careful not to overdesign it or have too many elements or lines of text.
Choose your Font
If you've been using a particular font on your website or other marketing materials, incorporate it into your business card. The font you choose should be representative of your business.
It should also be simple to read. All of your text should be at least 8 points, but more relevant details (such as your name or company name) may be printed in a larger font, with a different typeface, or in bold.
Size is Important
The text size and amount of details you can put on your business card are influenced by the size and orientation of the card...and it also makes a statement about your brand. Are you a traditional, no-frills business or a daring nonconformist?
Most business cards are rectangular and horizontally spread out, around the size of a credit card. This format is well-known, so it's a safe bet, but if you want to stand out, try a square shape, rounded corners, or vertical orientation.
Put your Data in Order
Customers should be able to contact you, find you online, and find your shop or office using the details on your business card. Add your company name, phone number, website, email address, and social media handles to your resume, in addition to your name and job description. Be sure to include all of this information on your business card so that customers can reach you in the manner that suits them best.